- The new name marks a renewal of Samsung’s commitment to creating leading mobile experiences and helping customers enjoy a galaxy of possibilities through its open ecosystem

Yun Sang-ho

crow@ddaily.co.kr

[Digital Daily]

Seoul, Korea, December 10, 2021- Samsung Electronics today announced the renaming of its mobile business, signaling the start of a new chapter to accelerate innovation to offer more personalized experiences to its users.

The name change to the MX (Mobile Experience) from Mobile Communications, takes effect on December 10, 2021, and marks the beginning of the next chapter for Galaxy, embodying the company’s philosophy of open innovation and its dedication to making customer experiences a top priority. The new title also emphasizes a user-centric focus at Samsung that goes beyond mobile, underscoring its commitment to proactively address the rapidly changing business environment and focus its products and services on meeting the diverse needs of its customers.

“We’re excited to announce the renaming of our business after decades of innovation and leadership in the mobile industry,” said TM Roh, President and Head of the MX Business. “We believe this name change will help us usher in a new era in mobile innovations where we can create even more exciting possibilities for Galaxy users.”

Samsung continues to be true to its commitment to providing leading mobile experiences for its customers, by using the strength of its open platform to forge partnerships that tap the power of the entire Galaxy ecosystem - from smartphones, tablets and PCs, to wearables, software and services - to unlock limitless possibilities.

The change will also further accelerate Samsung’s mission to create meaningful experiences that improve the lives of its users. Samsung will continue to expand the Galaxy ecosystem to innovate the mobile experience, fueled by the scalability and connectivity of its products and services.