- Total sales since 2017 expected to exceed two million units by year end

Yun Sang-ho

crow@ddaily.co.kr

[Digital Daily]

Seoul, Korea, November 25, 2021- Samsung Electronics announced that it has sold more than one million units of ‘The Frame’ this year, making it Samsung’s first single-year million-seller in its Lifestyle TV lineup. Total sales since The Frame’s 2017 launch are expected to exceed two million units by year end, driven by heavy demand in North American and European markets.

"The Frame is not just a device for watching TV, but a lifestyle product which enhances a space with its design and enriches consumers’ lives with an extensive art collection," said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. "We continue to look for ways to strengthen The Frame’s offerings to find innovative ways to satisfy consumers’ evolving needs and desires. We are also always exploring partnerships with new museums, galleries and artists to offer a much wider range of collection in the Art Store."

The Frame is the most popular model among Samsung’s Lifestyle TV lineup. Since it was first released in 2017, The Frame’s design, features and size have continuously evolved, reflecting consumers' ever-changing tastes and lifestyle needs.

Aside from its unique and modern design, a focal point of The Frame is the Art Store. The Frame’s Art Store offers over 1,500 artworks from world-renowned museums and galleries such as the Hermitage Museum in Russia, the Louvre in France, and the Prado Museum in Spain.

In July 2021, Samsung launched an 85” version, so it is now available in five different sizes (32", 55", 65", 75", 85") to satisfy a variety of lifestyles and home spaces.

The Frame in 2021 offers a slim bezel of 24.9mm, or almost half the width of last year's model, adding elegance of space with frame-type bezels available in various colors. Users can choose a customizable frame—white, teak, or brown flat-style bezel, and white or brick red beveled chamfer-style bezel. The Frame can be set up on a TV stand, wall-mounted for a gallery look, or on the recently released studio stand.


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