Yun Sang-ho

crow@ddaily.co.kr

[Digital Daily]

Seoul, Korea, October 27, 2021- Samsung Electronics announced a new partnership with YellowKorner to provide consumers with an extensive collection of photographs from world-class and emerging artists on The Frame, its lifestyle TV, and making art photography more accessible through the Art Store.

Founded in 2006, YellowKorner is a art photography maison headquartered in France, operating a network of more than 130 galleries worldwide across 25 countries globally. It offers more than 3,000 limited-edition and certified prints in collaboration with some of the artists of this generation.

Through the partnership, The Frame will offer an extensive collection of photographs curated by YellowKorner, allowing viewers to discover and experience the magic of photography in a way that has never been possible before. The Frame will also be displayed in some YellowKorner’s art galleries in France, where customers will be able to discover The Frame and get the possibility, through a QR code, to have information about The Frame.

Additionally, Samsung and YellowKorner will partner with renowned and emerging artists to hold exhibitions in Paris with the goal of democratizing art photography. Both websites, Samsung and YellowKorner will indicate details, where visitors will be able to deep dive into the partnership, the iconic Lifestyle TV and its leading art platform, the Art Store, where some YellowKorner artists present.

The Art Store currently has over 1,500 works of art from more than 600 artists in 42 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Albertina Museum in Vienna, the Hermitage State Museum in Saint Petersburg, the Prado Museum in Madrid, the Tate Modern in London, the Van Gogh Museum in Amsterdam, and LUMAS.

“The partnership with YellowKorner signifies the increasing presence of The Frame’s Art Store as one of the leading art platforms around the world,” said Jongsuk Chu, Executive Vice President and Head of Europe Office at Samsung Electronics. “We hope that this partnership will continue to provide our consumers an easy and accessible point of entry to experience their favorite artwork.”


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