- World-leading Researchers, Policymakers, Designers, Companies Share Diverse Perspectives On Topics Such As Human-machine Collaboration and Diversity

By Yun Sang-ho

crow@ddaily.co.kr

[Digital Daily]

Seoul, Korea, January 14, 2021- At CES 2021, LG Electronics (LG) president and CTO Dr. I.P. Park and Element AI CEO Jean-François Gagné will unveil AIX Exchange: The Future of AI and Human Experience, a multifaceted digital report that includes in-depth interviews with leading experts in AI, consumer advocacy, design and business. AIX Exchange builds on the Levels of Artificial Intelligence Experience (AIX) Framework which launched at CES in 2020 and proposes a shared definition for advancements in consumer AI while maintaining a focus on human-centric design.

The multimedia report explores AIX design across six core themes titled Public Perception, Ethics, Transparency, User Experience, Context and Relationships, each with multiple sub themes that interlink, such as the importance of user interface for building transparency and how a clear purpose for AI products can support adoption by end-users. To ensure it appeals to all stakeholders, there is also an Understanding AI section that helps public audiences follow along with some of the technical aspects of the discussion.

“We felt like there were many different discussions happening from different stakeholders across different platforms and we wanted to create an accessible way for the industry to explore these important topics in one place,” explains LG’s Dr. Park. “This effort isn’t about answering questions but to ask them in the frame of the end-user. We hope that by raising the issues and opportunities presented by AI, we can better understand what is at stake and help shape the future through collaboration.”

The report comes at an important time for a technology that is increasingly finding itself in our homes, our cars and our pockets. McKinsey estimates AI techniques have the potential to create between USD 3.5 trillion and USD 5.8 trillion in value annually while PwC estimates that 30 percent of jobs are at potential risk of automation by mid-2030s.

“AIX Exchange was created to bring together a wide range of expert perspectives on the future of AI and its application for human spaces, such as in the home, the car, at work and in public,” says Gagné. “Many in the industry see the overwhelming potential of the technology but also the perils and the need to come together to help shape and safeguard our future.”


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