- Collaboration will create public media art projects for Samsung LED signages at global landmarks worldwide

By Yun Sang-ho

crow@ddaily.co.kr

[Digital Daily]

Seoul, Korea, September 14, 2020- Samsung Electronics Co., Ltd, today announced a new partnership with a Seoul based design company d’strict to showcase groundbreaking new media art on Samsung’s industry-leading SMART signage.

Inspired by positive response to d’strict’s captivating design on Samsung’s cutting-edge SMART signage, Samsung and d’strict are bringing their expertise together to showcase the unlimited potential of digital signage.

“This partnership will help bring to life many opportunities for Samsung SMART signage beyond simple information delivery and will help businesses consider the possibilities of using these displays as a media art platform,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. "This partnership is aligned with our broader user experience ‘Screens Everywhere’ vision and will showcase enhanced content on the latest display technology.”

The companies will produce new media art pieces for potential customers of Samsung SMART signages and present public media art projects through Samsung’s LED signages installed at global landmarks around the world, including Times Square in New York City and Duomo Cathedral in Milan.

“We are honored to partner with global technology leader Samsung Electronics to bring international attention to contents we have worked so hard to create,” said Sung-Ho Lee, CEO of d’strict. “d’strict will create entirely new perspectives for the public to enjoy by partnering with Samsung.”

A design company focused on creating user-centered experiences with unique content and digital media technology, d’strict gained global attention in May 2020 after its giant 3D wave design appeared on Samsung’s SMART LED signage, the largest curved screen in Korea, located on the SMTown COEX building in Seoul’s Gangnam district.

Together, Samsung and d’strict will aim to create never-before-seen visual experiences with eye-catching content and groundbreaking digital media technologies that will push the digital signage industry forward.


네이버 뉴스스탠드에서 디지털데일리 뉴스를 만나보세요.
뉴스스탠드


  • IT언론의 새로운 대안-디지털데일리
    Copyright ⓒ 디지털데일리. 무단전재 및 재배포 금지
 
· [카드뉴스] 기업의 지속가능성 해법은 결국···
· [카드뉴스] B tv 서라운드, 거실을 영화관으로
· [이지크로] 안전하고 믿을 수 있는 에스크로
  • 동영상
  • 포토뉴스
접고 돌리고 당기고…스마트폰 제조사 폼팩터… 접고 돌리고 당기고…스마트폰 제조사 폼팩터…
  • 접고 돌리고 당기고…스마트폰 제조사 폼팩터…
  • 삼성전자, ‘갤럭시Z폴드2’ 해외 시판…국내…
  • KT, 방역기관에 발신정보알리미 무료 제공
  • SK매직 ‘IDEA2020’ 3개 수상…식기세척…