- New, vibrant colors join the Galaxy family, offering even more personalization options for consumers

By Yun Sang-ho

crow@ddaily.co.kr

[Digital Daily]

Seoul, Korea, May 16, 2018- Samsung Electronics Co., Ltd. today announced two new color editions of the Galaxy S9 and S9+ smartphones: Sunrise Gold and Burgundy Red. Launched in February 2018, the Samsung Galaxy S9 and S9+ are also available in Midnight Black, Titanium Gray, Coral Blue, and Lilac Purple.

“People want to be able to express their style and personality through their technology and color is a big part of that personalization,” said Younghee Lee, CMO and Executive Vice President of Samsung Electronics. “The new editions extend the color offerings of Galaxy S9 and S9+ with vibrant styles that embrace a modern and classic feel.”

The Sunrise Gold edition for Galaxy S9 and S9+ is Samsung’s first device to feature a satin gloss finish which wraps the smartphone in a tranquil glow and glimmer. The new Sunrise Gold color creates a feeling of both vibrancy and calm. This sophisticated finish was developed to appeal to all users by bringing a stylistic touch of high fashion and urban interior design to a user’s mobile device. The Burgundy Red edition is one of the deepest red colors available featuring restrained gloss for added density and a look that is contemporary and traditional – perfect for users who appreciate luxurious design.

The Samsung Galaxy S9 and S9+ reimagine the way we communicate, share and experience the world. The Galaxy S9 and S9+ cameras are built with a Super Speed Dual Pixel sensor with dedicated processing power and memory to take amazing shots with high photo quality and feature Super Slow-mo capabilities, Low Light Camera with Dual Aperture lens, AR Emoji and Bixby integration. The smartphones offer premium sound experiences with stereo speakers tuned by AKG and support Dolby Atmos, giving the effect of 360-degree sound. Features that users have come to love and expect are standard with the Galaxy S9 and S9+ including: iris and fingerprint scanning, facial recognition capabilities enhanced with deep learning technology and now Intelligent Scan; IP68 water and dust resistance; and fast and wireless charging capabilities.

The Burgundy Red edition will be available in Korea and China starting in May. Sunrise Gold will also be available starting in June in select markets including Australia, Chile, Germany, Hong Kong, Korea, Mexico, Russia, Spain, Taiwan, United Arab Emirates and Vietnam, with additional market availability coming soon.


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